Head of Social

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Type: permanent (Full-time)

Location: Newcastle Upon Tyne

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Are you a creative social content strategist with an analytical mind? An Instagram innovator, a Facebook fanatic, a TikTok early adopter and have a passion for the latest trends and channels?

If you are a socially native leader looking for your next challenge, then this could be the opportunity for you.

We’re looking for an experienced social media marketer with a proven track record in integrated, earned, and paid social strategy. You’ll be obsessed with metrics and big results, with a passion for creative execution. You’ll be a team player who loves to share your knowledge and will be able to work across b2c and b2b clients and platforms. You’ll be a pro at audience mapping and building social communities that drive engagement and brand love.

Role Responsibilities


  • Manage the day-to-day operations of our client social retainers and social execution with our studio and content team, taking accountability of all deliverables and key strategy projects.
  • Management responsibility for the content executives in relation to social media execution – overseeing their day-to-day workload, acting as guardian and delegating as needed to drive forward team success.
  • Act as a collaborative partner to our clients and advice on social media strategy and best practice across our client portfolio – the client guru.
  • Be accountable for all social content outputs for the O client portfolio – working closely with the team to approve social content, develop campaigns and track results.
  • Own planning and execution of regular social shoots to deliver on-brand / exciting content for our clients.
  • Take a lead on new trends in the social world, leading the agency innovation in this space.
  • Lead the way for social media reporting and measurement tactics across the client portfolio.

Strategic Thinking

  • Drive proactivity in bringing innovative social-first thinking and ideas into the campaign mix.
  • Forge strong working relationships with other department leads to align on plans to ensure 360 synergies between Owned, Earned & Paid.
  • Lead on all client social media strategies, working with the account leads to ensure social aligns with the client business and campaign goals.

Data Analytics

  • Manage the delivery of regular reporting on social campaign metrics, social wins and success stories.
  • Data driven with an understanding of content tracking systems for all social channels.
  • Lead on regular reports with key learnings and insights for the agency and our clients.


  • Social media native – deep understanding across channels.
  • Understands the value of ‘community and commerce’ and how to balance both.
  • Can derive insight from data and is comfortable analysing data and reporting.
  • Experience in funnel management, conversion and analytics would be ideal.
  • Experience working with influencers and understanding of brand partnership reporting for brands.
  • Excellent leadership, team management and communication skills.
  • Experienced in developing and implementing strategic plans with a creative approach.


Alongside a competitive salary that we benchmark annually in the industry, you get a wide-ranging package that benefits your financial, physical and mental health when you work at O, including:

  • Flexible working – flexi start and finish times, hybrid office/WFH working
  • Ocademy – personalised training plan, training budget and mentor
  • PRP bonus
  • Pension contributions
  • 25 days’ holiday, plus bank holidays
  • Birthday – Day Off
  • Social squad – a calendar of team events, nights out and activities
  • Oway Day – annual trip away together
  • Wellbeing programme – access to experts and benefits from fitness & nutrition to financial management and mental health
  • ‘Pat on the Back’ scheme
  • Laptop

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