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As a Business Development Rep, you will take the lead on driving Sales Qualified Opportunities (Leads!), with a multi-channel lead gen strategy. You will be target-driven and ambitious to drive leads through our sales funnel, and collaborate closely with cross-functional teams to execute campaigns and initiatives that target our core verticals—retail, housing associations, and transport companies. Working alongside the Account Management team—who are responsible for closing new sales and ongoing commercial negotiations—you will be tasked with, and targeted on, turning unknown prospects into trackable and contactable leads, and converting our marketing qualified leads into sales qualified opportunities. In addition to your prospecting, you will provide our Senior Leadership Team with strategic and operational intel on the discussions and pain points felt by our prospects to help inform our product roadmap and customer engagement strategies, as we transition from start-up to scale-up now that we have product-market fit.
You will own all aspects of the Business Development process, including: ● Execution of lead gen strategies and campaigns ● Testing new lead gen approaches within our core markets or new markets ● Working with the marketing team to turn Marketing Qualified Leads into Sales Qualified Leads, nurturing them through the sales funnel and lead scoring process to deliver a pipeline of qualified demos and live opportunities for our Account Management team ● Outreach of new prospects with high quality messages (emails, social posts, videos, phone calls) that engage our ICPs (Ideal Customer Profile). ● Measure the performance of your activities, and iterate to find continuous improvements, to create efficient and successful business development strategies ● Deliver competent discovery meetings to determine whether prospects are a good fit for our solution, based on our work understanding our ICP ● Consistently delivering qualified, live opportunities in line with company targets ● Document your processes and share knowledge with team members to develop a replicable sales model
In addition to metrics you yourself will want to track, you will be measured by: ● The number of Opportunities and Sales Qualified Leads you are generating from your activities on a monthly / quarterly / annual basis You will also be tasked with working towards a culture of Teamwork, Innovation and Efficiency.
● Empathy, communication and interpersonal skills ● Robust analytical skills and a committed data-driven approach to sales ● A solutions focus, resilience and adaptability ● Ability to assimilate and explain technical knowledge ● A continuous learning mindset, curiosity about new ideas and techniques ● Strategic thinking ● Organisation, time and project management, prioritisation ● Relationship building—Foster close relationships with prospects and other departments across Wordnerds
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