Head of Marketing

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Type: permanent (Full-time)

Location: Newcastle Upon Tyne

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Head of Marketing

Key responsibilities:

Establish the marketing function within Seriös Group Develop Seriös Group marketing strategy and tactical plans, working with senior leadership team Build the Seriös Group brand in key markets Support the commercial objectives of the business, working closely with sales and the wider commercial team Build understanding of our target markets using segmentation and profiling Oversee and execute all marketing activities across a range of channels Develop product positioning and campaign messaging to activate key audiences Recruit and build a marketing team as the business grows Manage partner relationships Establish systems, processes and use of marketing tools including CRM and Marketing automation Generate a steady flow of high quality, qualified leads Grow Seriös Group brand as a brilliant place to work, driving employee engagement and supporting recruitment Manage the marketing budget Experience working within a B2B technology field The above list is non-exhaustive; you may be required to carry out any ancillary duties in relation to your role, in addition to the abovementioned list.

Person specification:

Experienced B2B marketing all rounder Strong knowledge of all aspects of modern marketing – data, CRM, social media, email, automation, events, web People management experience Comfortable with technology for enterprise markets Comfortable working in a “scale-up” environment and building out processes from scratch

Requirements:

Demonstrable track record in a similar role Relevant qualifications Motivated by a great opportunity to establish a marketing function in a fast-growing tech organization

Desirable:

Experience working within a B2B technology field

Benefits

Work-life balance:

36 days annual leave entitlement (inclusive of bank holidays and 3 days between Christmas and New Year), increasing by 1 day per year of service, up to a maximum of 5 additional days Sabbatical policy – earn points to gain the opportunity to take a 4 week, fully-paid sabbatical (or elect to take flexibly, e.g. receive 2 weeks’ pay, 2 weeks leave) Flexible, hybrid working Modern office space

Learning & Development:

Funded qualifications and certifications Learning and development time

Health & Wellbeing:

Private Health Insurance with Vitality Cycle to work scheme Enhanced sick pay policy

Community values:

1 paid volunteer day per year

Financial:

EMI share options scheme Enhanced pension scheme

Family-friendly:

Enhanced family friendly policies

Culture & Recognition:

Employee Voice Platform Great working culture Free sports tickets Monthly social events Staff referral scheme

Travel easy:

Corporate metro tickets Free parking

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