A Communications Manager is responsible for promoting a company both digitally and via any other relevant medium. They shape the voice and messaging of a brand and then promote this via their chosen channels to better engage their stakeholders and clients with the work they do. They often also work on internal communications to ensure the messages being circulated around the business internally are in line with their chosen messaging.

Communications Managers need to have strong creative writing skills. They need to communicate across a range of mediums and to different audiences so need the ability to adapt easily to changing priorities and targets. Depending on the size of the organisation they make work strategically to design a communications strategy, but they could also take responsibility for designing and publishing content.

If working within a larger marketing and communications team, they make take on management responsibility for junior staff or if in a smaller organisation they may work alone and take on wider responsibilities.

The technical requirements for this role are usually limited as much more important if the ability to create engaging content and messaging for organisations regardless of their target audience.