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Mediaworks: The North East Digital Marketing Agency That is Quickly Gaining a Reputation

Since launching in the North East in 2007, Mediaworks has become a success story built on a relentless and consistent appetite for growth. While remaining proudly homegrown and headquartered in the region, the independent digital marketing agency now boasts expanding operations in London, Leeds, Manchester, Edinburgh and its Gateshead-located HQ. While generating and maintaining long-held relationships in the region, it has expanded its operations across the UK and over the next two years is on course to add more than 100 new staff to its 200-strong team across all sites to support its client’s growth. So, what is the secret to success?

Mediaworks: The North East Digital Marketing Agency That is Quickly Gaining a Reputation


Tech Talent Engine


With offices in Newcastle, Leeds, London, Edinburgh and Manchester, Mediaworks is a name that is recognised far and wide.

Since it was established 16 years ago, the digital marketing agency has expanded to become a leading agency in the UK and has a track record of successfully crafting and implementing digital transformation projects for national and internationally renowned brands such as GAP, Puma, Metro Bank, cinch, Dune London and both Southern Water and Scottish Water.

In that time, the Mediaworks team has grown in both size and complexity to deliver strategic thinking, execution and measurement in a full-service environment, across SEO, PPC, web dev, brand, video, social media, DPR and content marketing.

The foundations to growth

Mediaworks has created a culture that harnesses innovation and creativity, fuelled by insight and data. It values the development of relationships and collaboration to create meaningful partnerships with its clients.

They provide a positive and inclusive environment for their staff that nurtures and encourages learning and unearths potential, which in turn fosters progressive surroundings for both personal and professional development.

This working environment goes beyond weekly drinks and pizzas – it's a strong values-led culture and an unwavering commitment from its people to deliver exceptional results with measurable success for its clients.

From regular workshops and webinars, to its popular weekly digital masterclass podcasts, Mediaworks is fully committed in its duty to upskill its colleagues and the communities around them. This all creates an environment that Mediaworks proudly points towards being a foundation to developing future leaders, both for itself and for the industries and sectors it serves.

So, what is the key to their success?

Brett Jacobson, founder and CEO said:

It’s impossible to say there’s just one thing that’s responsible for our sustained growth. From inception, I always believed in creating an environment that would create opportunities for future generations and allow talent to thrive.

More recently, we took calculated steps to expand our operations during a period in the pandemic where many were in retreat. The demand for digital services increased during this period and we saw this as a great opportunity for growth.

We’ve become in-region and in-sector leaders through a strategic approach to talent acquisition and development, building a team of high-performing individuals who bring a depth of sector specialisms, unrivalled for an independent agency.

The pace of evolution in digital is fast, and our culture at Mediaworks is no different – standing still is moving backwards – so our teams have a constant hunger to learn and stay at the bleeding edge of global trends in digital transformation. We have created what I believe to be a leader in a new breed of agency, that can think, do and measure.

That’s a unique proposition that’s in tune with current client demands. Our growth has turned us into a true full-service digital marketing agency, connecting the brightest talent in the industry to some of the most ambitious organisations.

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Providing innovative solutions

Metro Bank, the first new mainstream High Street bank to open in the UK in more than 100 years, turned to Mediaworks to help deliver improved revenue growth through online performance.

Through a range of improvements in digital customer experience and paid strategies, the agency was able to dramatically increase the bank’s performance across the board, enabling a 392% increase in online customer conversions, equating to some 23,000 new online customers in the first year alone.

At the same time Mediaworks was able to reduce the bank’s online cost per acquisition rate by more than 60%.

As a result, the relationship with Metro Bank has deepened and now sees Mediaworks teams regularly taking keynote slots to the city’s leading finance and banking marketers.

Proud sponsors of Tech Talent Engine

As a forward-thinking organisation, Mediaworks are passionate about supporting the tech ecosystem in the region and retaining as much talent as possible. They understand how important it is to invest in the North East, ensuring we can continue to act as a talent hub.

As sponsors of Tech Talent Engine, we are proud to be working alongside them to promote the story of our region – an area of growth, innovation, and development.

If you are a local business that is keen to find out how you can help support, then get in touch today to find out about sponsorship opportunities. We can't wait to work with you.

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