Top 5 Free Courses for Digital Marketers to Take in 2023

If you work in marketing, then you’ll understand how fast-paced the sector is. Whether it’s new updates to Google or the social media algorithm, the digital marketing landscape is constantly evolving.

The good news is, despite its size, there are lots of opportunities for upskilling and learning in marketing.

In this sector, competition is rife, meaning you’ll need to be prepared to stand out from the rest. If you lack experience, taking a course is a great way to learn new skills, stay current and boost your personal brand.

As this sector experiences rapid growth, there’s a strong demand for professionals who understand digital marketing strategies and tactics. To improve your chances of employability, taking a course will indicate your level of expertise and commitment.

Summary:

• Google Digital Garage
• HubSpot Academy
• Moz Academy
• Facebook Blueprint
• Canva Design School

Becoming an all-rounded great marketer starts with knowledge. It doesn’t matter if you’re a senior manager or entry-level beginner, the courses below offer a great insight into the world of digital marketing.

Google Digital Garage offers a library of free marketing courses. These courses cover a wide range of areas, from the Fundamentals of Digital Marketing to more specialised topics such as Social Media Advertising.

Since 2015, Google Digital Garage has trained over 1 million people across the UK and serves as a hub for individuals who are looking to boost their digital literacy.

As a global leader in digital marketing and online advertising, they are recognised as a leading source of knowledge, offering comprehensive and up-to-date content.

HubSpot Academy is highly regarded among marketers for several reasons, making it an excellent resource for both beginners and experienced professionals in the field.

Best of all, most of HubSpot Academy’s courses are completely free of charge. This accessibility makes it an invaluable resource for marketers looking to enhance their skills without a financial barrier.

As a worldwide leader in free online training, users can access comprehensive certifications, singular-topic courses, and bite-sized lessons.

Courses such as Inbound Marketing, Content Marketing and Email Marketing are perfect for those looking to learn modern inbound marketing strategies. The courses provide certifications upon completion, which can be a valuable addition to your resume.

If you’re interested in learning more about search engine optimisation (SEO), Moz Academy is a great place to get started.

Developed by SEO experts, the courses on Moz Academy cover a wide range of topics, from beginner to advanced levels.

Additionally, completing Moz Academy courses can lead to certifications, which can enhance your credibility as an SEO professional or marketer.

Its high-quality content, practical approach to learning, certifications, community support and options for both free and paid courses make it an excellent choice for marketers looking to enhance their SEO knowledge and skills.

Facebook Blueprint is the official training platform created and endorsed by Facebook itself. This means that the content is reliable, accurate and aligned with Facebook’s advertising and marketing best practices.

Whether you’re a beginner or an advanced marketer, there are courses that cover various aspects of Facebook and Instagram advertising.

Given the speed of this platform, the Facebook Blueprint course ensures that its content remains current, ensuring you can stay informed about the latest features and advertising options.

Marketers can also join the Facebook Blueprint community, where they can connect with other marketers, share insights, and seek advice.

Visual content plays a vital role in modern marketing. Canva Design School offers free courses to help you create eye-catching graphics and visuals for your marketing campaigns.

If you’re someone who works in social media, you can access thousands of tutorials on how to design like a pro, explore typography, and browse the latest design trends.

Offering a mix of free and paid resources, marketers can access valuable content regardless of their budget constraints.

With access to a library of templates specifically designed for marketing materials, including social media graphics, flyers, posters, business cards and more. These templates save marketers time and maintain a consistent brand image.

As a marketer, staying up to date with the latest trends and technology is essential.

Not only does it enhance your CV, but it improves your skill set. This further widens the opportunities available to you, meaning you will be more likely to switch careers and access higher pay.

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