Social Media Manager

Social Media Manager

Social Media Managers lead an organisation's social media strategy in order to boost visibility and customer and client engagement

As a social media manager, you'll manage an organisation's online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.

Social media management can be a distinct role in larger organisations and is sometimes known as social media coordination. In small and medium-sized companies, the role may be combined with other marketing and communications responsibilities. In agencies the term social media account manager is often used.

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Social Media Manager FAQs

Do I need a degree to become a social media manager?

Although the understanding gained in a relevant degree would be a great starting point for a social media manager role there are a wealth of opportunities available to train outside of this including online courses which could allow you to start your career without a degree.

What is the average salary for a social media manager?

The average salary for a social media manager in the North East in 2022 was £28,743.

What progression opportunities are available from a role as a social media manager?

Working as a social media manager could allow you to progress to a range of roles which could include expanding your skills to include more technical elements or to manage teams or departments.

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