Product Manager

Product Manager

Product Managers are responsible for the quality of digital products. They maintain an in-depth knowledge of user needs and business goals to set goals and priorities for product development.

Product Managers as you’d expect focus on the full lifecycle of one specific product but need to demonstrate agile working across a range of technical and non-technical teams to balance user and business requirements for their product. They generally use agile working methods and are responsible for the strategic and financial priorities of a project.

Key skills

Working in this role requires a high level of communication skills and the ability to balance competing priorities well. A Product Manager need to maintain a user focussed approach to ensure product success while working within the operational restrictions of the business (such as budget and technical capacity).

Product Managers do not necessarily need a high level of technical skills depending on the organisation they work in but a high level understanding of the technology being used and the impact of these choices on their overall project is needed.

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Whatever level you're starting from there are training options available to help start.

The North East offers some of the fastest-growing technology companies in the UK, providing more than 1,300 jobs for people in the region.

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Other User Research and Relationship Roles

Product Manager FAQs

Do I need a degree to be a product manager?

A lot of product manager roles don't require a degree and instead will focus on your relevant experience, technical ability and interpersonal skills. Although a degree in any subject may help to demonstrate some of the capabilities needed for this role a technical or business focussed degree would be the most relevant.

What is the average salary for a product manager in the region?

The average product manager salary in the North East in 2022 was £50,900.

What progression opportunities are available from a product manager?

When progressing from product manager roles there are multiple options available including expanding your role within an organisation to cover multiple products or progressing internally to a role such as Head of Product.

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