Account Managers are responsible for managing relationships between a business and their clients. They work to manage a range of client accounts and focus on maintaining high levels of client satisfaction as well as encouraging further sales opportunities when appropriate.

An Account Manager will have excellent interpersonal and communication skills alongside the ability to build trust and use active listening skills to manage and identify client needs. They’ll need the ability to understand the relevance of all their clients from a strategic perspective and maintain a thorough understanding of their products. Although they often work closely with sales and business development functions, account managers are connected with clients once an initial sale is completed and therefore have a strong emphasis on client retention and satisfaction rather than selling new products.

The key skills needed for Account Manager roles tend to be focussed on communication and relationship building as well as the ability to relate client needs to the products offered by their company. Being able to balance competing priorities and manage a varied workload is also key to success as they’ll be working with a range of clients who have differing needs and deadlines at any one time.

In terms of technical skills required for these roles the most common will be the ability to use CRM (Customer Relationship Management) software to keep track of client accounts and interactions as well as good general IT skills to communicate and manage relationships virtually.